Blog Articlesby Silvia Myers, Founder of Bright Cherry
BC BLOG How to attract the right customers Silvia Myers, Founder of Bright Cherry 28 March 2018 I started my business about 3 years ago and I thought I had it all figured out. I knew how to run a business, what products and services to offer, how to market myself, and...read more
I was no different… I was following the money, growing my customer base fast until I realised that by accepting every customer, I was trying to be everything to everyone and ended up being nothing to anyone… That’s why I want to go through some tips on how to scale and…read more
BC BLOG How to create a great customer experience… or the power of 2mm adjustments Silvia Myers, Founder of Bright Cherry January 2018 Whenever people talk about customer centricity or customer experience, it always comes back to deep customer knowledge. I mean to be...read more
What that means is a customer has many more choices than ever before and no longer do they have to just choose from a limited number of local providers but can easily tap into the global market or the ‘shared economy’ offering…read more
BC BLOG The #1 mistake entrepreneurs make when researching their ideal customers… Silvia Myers, Founder of Bright Cherry December 2017 There’s a couple of things every entrepreneur should know about how to get insights from their target market. I just got off the...read more
BC BLOG Entrepreneurial success behind the scenes.. or what we’ve learned from successful startup gurus Silvia Myers, Founder of Bright Cherry 13 December 2017 We’ve been exhibiting at this conference recently, it’s called StartCon and it’s the biggest startup...read more
BC BLOG How to improve your online reputation and customer reviews Silvia Myers, Founder of Bright Cherry 11 October 2016 All of us have done it! All of us have gone online, researched a provider - and before we have decided to go with them, checked the online reviews...read more
BC BLOG 6-steps to improve Customer Experience through Staff Engagement Silvia Myers, Founder of Bright Cherry 02 June 2016 With Customer Experience trending high on executives’ to-do lists, many organisations are keeping busy figuring out ideal recipes to satisfy...read more
BC BLOG Need a Customer Experience boost? Set the right KPIs! Silvia Myers, Founder of Bright Cherry 02 June 2016 Since NPS took over the world, the ‘likelihood to recommend’ has become the single most important score tracking loyalty and customer experience in...read more
Ok, I agree, the statement is a little controversial. But before you abandon this page, hear me out just a little more and perhaps you’ll end up changing your mind forever. It’s all about delivering value… to the right customers…read more
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